On April 22, 2020, PerkinElmer's "Creating Endless Zhixiang Technology" new product online conference was successfully held on the Super Brand Day of the brand partner of Instrument Information Network.
In 2020, in order to narrow the distance between users and instrument manufacturers, so that users and manufacturers have more exchanges and interactions, and deepen users' recognition and recognition of the brand, Instrument Information Network and brand partners have launched a "super brand" Day "event. Focusing on the needs of users, combined with the brand concept, value and core competitiveness of the instrument manufacturers, the instrument information network and the manufacturers have joined forces to plan a series of "brand & user" activities. And this new product launch of PerkinElmer is the second successful planning of the Super Brand Day event of Instrument Information Network.
In the current epidemic situation, offline conferences are difficult to carry out, and online conferences have broken through this limitation, and can provide new users with more content and richer forms of content for the first time. The PerkinElmer new product launch event attracted more than 10,000 followers and registered more than 1,000 participants. At the press conference site, PerkinElmer, including ICP-MS, AAS, IR, and LIMS software systems, met with domestic users for the first time. The live broadcast was heatedly discussed, and new products received widespread attention.
Severe challenges faced by laboratory users every day: increasing sample throughput, cumbersome and complicated experimental procedures, time-consuming and difficult to manage data processing, stricter supervision, and bottlenecks in laboratory efficiency. Based on this, PerkinElmer broke the routine at this conference, launched hard core innovative LIMS products and technologies, and helped build a complete digital laboratory with a complete solution of LIMS + ELN + SDMS.